We believe that girls should have the same access to sport, education, and opportunities as boys. That is why we care passionately about developing women’s football in Indonesia through our developing Priceless programme.

Priceless is a football based program that provides a fun way to deliver values through football. At the end of every football session, we conduct a 20 minute team talk to discuss the following topics:

  • Self-esteem
  • Self-empowerment
  • Leadership
  • Relationship
  • Health education
  • Sex education

The BBC recently reported that when they surveyed 821 senior female managers in the work world, that the vast majority of these top women executives had played sport at school or university.

Our hope is the girls self-confidence will grow, their desire to study and play sport will grow, and that they are better prepared to say ‘no’ to bad relationship by being more aware of the consequences of being sexually active at a young age. Empowering young woman to believe that they have the capacity to be the next young Kartini is our goal.